Brand development services
Marketing strategy
Promoting a well defined brand
There is no doubt that marketing can present significant challenges for the small business. The limited human and financial resources implicit in being a small business places practical constraints on what marketing activity can be carried out. This means that, while in theory marketing principles are applicable to all organisations regardless of size, the ability to apply and implement many of these principles is likely to vary with size depending on the availability of resources.
We have developed a unique way of working with SME’s that focus their limited human and financial resources on the issues they need to be addressing with marketing. It’s a structured programme that has it’s roots in strong strategic marketing principles
The programme is set out in several key stages and can be used in several different ways. The key stages are:
Where are we now?
- Identifying your business goals and objectives
- Conducting a SWOT analysis
- Conducting some customer research
- Reviewing key business issues
- Defining your key marketing issues and objectives
Where do we want to be?
- Understanding your competition
- Defining your brand
- Segmenting your market
How will we get there?
- Understanding the marketing mix
- Producing the detailed marketing plan
The programme can be run in a number of different ways that are designed to address the business’s time, resource and budget.
We can implement this programme in a variety of ways that uses the consultant as a ‘remote’ mentor, using email and mobile technology, through to a fully supported programme, driven by the consultant, working with key directors in the business.
The NBE marketing audit
Understanding the SME market as we do, we have also developed a very quick marketing audit. This allows us a swift ‘snapshot’ of the key marketing related issues and allows us to give some very directed marketing advice.
To evaluate client marketing and internal communications.
Objectives
- To understand the strategic marketing issues
- To assess current marketing materials and methodology in order to keep what works, and discard what doesn’t work
- To make recommendations that will ensure marketing is a key, profitable instrument in planned growth
Methods
- Evaluate current market place, customers, products, prices, promotional methods and follow through, competitors,
- Evaluate all material including brand image, stationery, literature, website, exhibition materials, signage, advertising (including recruitment) and PR
- Assess the measurement systems
Marketing training
We also provide bespoke creative and interactive marketing training programmes that are specific to your needs.
Listed are just a few of the workshops we can deliver:
- Customer segmentation
- Positioning
- Marketing planning
- Marketing strategies
All our workshops have an experiential element that uses relevant case studies and exercises.
